Participation in Superbrands is by invitation only, and offered to the most outstanding brands in their field. Attaining Superbrands status has the ability to strengthen a brands position, add prestige and reassure consumers and suppliers that they are buying the best brand in its category.

What is a Superbrand?

“A Superbrand offers consumers significant emotional and/or physical advantages over it’s competitors which (consciously or sub-consciously) consumers want, recognise, and are willing to pay a premium for.”

We are very glad about this distinction and about the related confidence in Gierlinger as brand.